| This     week in history…On March 11th,     1927 the Roxy Theater opened near Times Square.   A few weeks after     arriving in New York City from Florida in May 1927, my father strode confidently over     to the Roxy Theater to see S.L. Rothafel, whose big new theater and lavish     productions were the talk of the town. Mr. Rothafel, “Roxy,” was the titan     of show business at the time. A mild, laconic man, he was immensely astute.     His elaborate stage shows presaged Radio City Music Hall's extravaganzas.     The Roxy’s architecture was a mix of Renaissance, Moorish and Gothic     styles, housing three pipe organs, using a hundred and ten-piece orchestra     for its stage shows, and having 6,200 seats. It was a glamorized movie     house, the first of its kind. The cover of The Roxy program touted “The Cathedral     of the Motion Picture.” The building also boasted a cavernous rotunda, a     radio broadcasting  studio, dozens of dressing and rehearsal rooms, a     laundry, a hair salon, a  dispensary, a cafeteria, a gym, a nap room,     a library, and a menagerie for show animals. The Roxy employed 300 people.     The Roxy closed in 1960. It was demolished so the hotel next door could     build a parking garage.   A cartoon published     shortly after the Roxy's opening shows an awestruck child standing in the     lobby with her mother. The child asks,  'Does God live here?'   Their showing of new     movies (silent, of course, for talkies were several years away) was     tastefully laced with a stage show, featuring a soloist, and dance routines     by the uniformly shapely, skilled “Roxyettes,” (who became the Rockettes in     1934 when the new Radio City Music Hall was built.) The Roxy was the weekly     destination of tourist and native New Yorker alike. This mecca for the     masses was, my father decided, where he belonged. Furthermore, Roxy put on     a weekly radio show, offering him an even wider audience.    This is how my     mother related  James Melton’s assault on the the airwaves:   The young hopeful     made his way through the church-like arched corridors to Roxy's office. “I     want to see Mr. Rothafel, please,” he politely petitioned the secretary in     the outer reception room.  “Have you an     appointment?” She scrutinized a long, crimson fingernail, and tossed her     bottled blonde curls.   Jim     turned on his Southern charm full blast. “Not yet, but I hope you'll give     me one.”  “Ummm.      Just be seated.” She turned to the intercom on her desk and murmured     something incomprehensible.  Jim     waited.  And waited. An hour later, he strode to the desk with his     most winning smile lighting the way.   “Please ma’am,     when is my appointment?”  “Listen, Mr.     Rothafel’s busy just now. He'll send word when he's free to see you.”  People came     and went. Some vanished behind the big oak door, never to reappear.      Another hour. Jim went to the desk again, this time without the smile.  “I’ve been     here two hours. I don’t think you've been very nice to me.”  “Listen,     country boy, Roxy’s a big man. A big, busy man. What makes you think he’d     want to see you?”  “Because he     needs me. That singer he’s got on stage has got a voice that’s only good for     cooling soup. When Roxy hears me sing, he’ll hire me.  You’ll see.”  “Who told you     so, your mama?”  “Yeah.      And some day you’ll tell me so, too. You’ll see”  “Well, look,     you’d better come back another time.  ‘Maybe he won't be so busy     tomorrow.  ‘Maybe he can see you then.”  “I  don’t     care about being seen —I want to be heard!”  The next day     Roxy was just as busy. And the next day, and the next. On the fifth day,     Jim told the overwhelmed receptionist, “Now look!  I’m going to sing     for Roxy.  I told you that a week ago.  I know he’s right behind     that door, and I’m just going to start singing.  Here.      Now.  And I won’t stop until he comes out.”  The     receptionist looked up at angry eyes and a set jaw. “So sing—you wouldn't     dare,” she challenged.  Jim threw back     his shoulders, set his feet apart, and let loose, in full voice.  No one in the     office was prepared for a sudden, unrequested burst of music. The     receptionist went rigid with shock, all office noises stopped.  Jim     continued to sing.  Almost     immediately the great wooden door was opened by a slender man, who said to     Jim, “Come on, my boy, let’s find a piano and let you warm up a bit.”  Maximillian     Pilzer, Roxy’s assistant director of programs, led Jim to a small room     across the hall.  “What are you going to sing for The Boss?”  “ ‘I Hear You     Calling Me.’ Key of E, please”  The man played     a few bars softly, and then said, “All right. Ready? Let it go.”  Jim let it     go.  When he’d finished, Pilzer rose with a smile. “Come with me.”  Past the     receptionist, through the oak door, and suddenly Jim was before a great     desk, facing a short, quiet man whose eyes appraised him blandly.  “Are you Mr.     Rothafel?” asked Jim.  “I am.  I     understand you’re going to sing for me.”  “Yes. I’ve     been trying to for a week, and I’m going to sing now.”  “All right,”     said Roxy amiably. He turned to the man standing at his side. “This is Leo     Russato, our musical director. Will you play for the young man, Leo?”  The pianist     seated himself at a grand piano in the corner.  He nodded to Jim, who     turned his voice on full force in “I Hear You Calling Me.”  “Good,” said     Roxy.  “I understand you think you’re what I need here.”  “Yes, sir,”     said Jim.  “What salary     have you in mind?”  “Two hundred     fifty a week,” Jim shot back.  “ Sit down,     fella.  Now I don’t need to tell you that you have a great voice,     because you know it already.  I’ll pay you one thousand dollars a     month.  You’ll sing every other week because we’re not going to push     your voice. Don’t want to grind off the fine edge.  That will give you     time to study, too. All right?”  “Yes, sir!”  “You’ll start     next week. We’re running the first showing of ‘What Price Glory,’ a great     new picture, starring Victor McLaglen and Dolores DelRio. The theme song is     ‘Charmaine.’ Beautiful song. You’ll introduce it in the stage     production.  Leo, take him now and teach him the song.”  “Thank you.     Thank you, sir,” said Jim.  Roxy looked at     him, a smile of amusement playing across his mouth. “Listen kid, you’ve got     a million dollar voice—and two million dollars worth of nerve. You’ll get     along.”  A week later,     following the first showing of “What Price Glory,” the curtains opened to     show one tall young man and a piano in a spotlight against a dark     drop.  Jim blinked at the lights, gazed at the thousands of white     round spots of peoples’ faces like rows of cupcakes.  He began to back     up, his hand behind him reaching for the solid comfort of the piano.  “Biggest stage     I ever saw,” he recalled later.  “I backed all over the darn thing, trying     to find the piano to lean against, my knees were kinda’ weak.”  Volume one,     page one of the seventeen scrapbooks bulging with clippings of my father’s     career, has a picture of his teacher and mentor Gaetano deLuca.  Page     two has the canceled check for his first week at the Roxy. “For services,     week ending July 15, 1927....$250.00.”   | 
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